Alice Chen (Stanford BA, Northwestern MSJ) is an award-winning journalist, “coach of admission coaches”, and founder of BrightStory.

She is a daughter of immigrants and grew up in the Boston area. Alice’s father was a research scientist and her mother an auditor, so Alice grew up thinking that those who studied and worked the hardest would succeed.

But after attending Stanford and working in TV journalism, Alice quickly learned that IQ was not the most important factor for workplace (and life) success.

Alice created BrightStory to offer the mentoring she wishes she had as a teen. Alice also created Happy Asian Woman, a newsletter focused on wellness and living a meaningful life, and she incorporates these values into her coaching work.

Alice is a top 1% coach who brings 24+ years of experience to her coaching.

Background:

  • Stanford University Class, BA History, Minor Economics.

    • Declined four-year full-tuition scholarship to Wellesley College in order to attend Stanford.

    • Received Undergraduate Scholarship from Stanford, ~ 25% of tuition.

    • Selected to study abroad at Stanford in Oxford University and Stanford in Chile.

    • Received major grants / awards:

      • Stanford’s Amazon Rainforest Travel/Study grant

      • Stanford Undergraduate Research Opportunity for oral history research in London

      • Stanford Honors College

    • Selected as anchor/reporter for Stanford TV News (SCBN-TV)

  • Northwestern University Class of 2004, MS in Journalism from the Medill School of Journalism, Media, Integrated Marketing Communications.

    • Accepted a full-time staff reporting job at one of the largest newspapers (top 2% of newspapers in the country) — the Pulitzer-Prize winning Milwaukee Journal Sentinel — immediately after graduate school

  • Coach of admission coaches

  • Former center director of Achieva College Prep Service - Palo Alto

  • Professional multimedia journalist whose work has appeared in national, major market media:

    • TV - Morning Cut-In Anchor / Reporter, WNNE-TV; Hearst Argyle Producing Fellow, WCVB - TV News (Boston); Cityline News Magazine, WCVB-TV (Boston)

    • Radio - WBEZ Chicago Public Radio

    • Print / Online - San Francisco Chronicle, Newsweek.com, New York Times News Service, Atlanta Journal - Constitution

  • Communications consultant for clients including Apple (Executive Communications), PG&E (CEO Speechwriting)

In addition to coaching, Alice loves family, friends, food, traveling and Jesus.